2012 will be the last year aspiring political candidates must settle for a 15-25 character webpage address nobody remembers. New Top Level Domains (TLDs) are scheduled to be introduced in 2013 by the Internet Corporation of Assigned Names and Numbers, or ICANN. An event sure to offer numerous
alternative options to the candidate combating the increasingly saturated domain namespace.
TLDs – or those short strange words to the right of the dot in a webpage Address – such as com, net, org, biz, are currently in the process of a massive makeover. The political webscape will never be the same.
Over the next two years approximately 1400 new TLDs will be available for those looking to acquire virtual real estate. If applications go as planned the future Governor, Representative, President or City Council candidate can create buzz by using the following new right of the dot words: .vote, .democrat, .republican, .gop, .green. Specific city TLDs will be offered: .boston, .miami, .nyc for the local office seeker.
Just think about it, 1400 new Top Level Domains offer the creative candidate limitless branding options. One can use .democrat in a heavy blue geography, likewise .vote can be used to appeal to independent voters. The lazy process of registering a crappy political campaign webpage address will no longer be an acceptable option. Your opponent will make certain of that.