PRWeb – Conway, Arkansas 8/20/2013 – The University of Central Arkansas (UCA) second Creative Consulting Course kicks off this fall semester. Bill Doshier, President of dotStrategy, a Conway, Arkansas Internet development company, will instruct the unique course offering participants a real-world experience around one of the most significant and exciting changes to the Internet in recent years.

Later this year, new ‘right of the dot’ Internet Top Level Domains will be launched beyond the current well- known .com, .net., .org, and .edu. offerings.

“dotbuzz” (.BUZZ) and “dotfun” (.FUN), applied for by dotStrategy to the Internet Corporation of Assigned Name and Numbers (ICANN) are two of the new generic Top Level Domains to be available for domain name registrations.

Creative Consulting students will be instrumental in helping build the success of .BUZZ and .FUN. Students spend a semester identifying problems and innovating high impact business solutions and together, with dotStrategy partners, collaborate to design the product, branding and marketing strategies to grow the number of domain name registrants using either the .BUZZ or .FUN Domains.

Doshier explains why he’s especially excited regarding this second offering of the course.
“We continue to look outside the box for unique ways of marketing our applied for strings. As you work through the process of this course, you build a relationship with these students. It has this ‘help me, help you’, feel to it. We introduce them to a leading edge change coming to the Internet naming system that will affect them, they introduce us to the current leading edge ideas and thinking of their generation that will affect our product. These young adults are very sharp and creative! Great results came out of our first effort. I expect even better ideas from this group.”

27 UCA juniors and seniors have signed up for the course starting this Thursday, August 22nd. Concentrating on a marketing plan to their peers participant’s strategies and ideas will be concepted, prototyped, and their implementation monitored and tweaked as the .BUZZ and .FUN domain names and services launch. The partnership between UCA and dotStrategy will enable students to learn first-hand the technology, utility, and outreach power of new Top Level Domains, and the business side of the Internet registry and registrar experience. Additionally, industry education relating to trademark law, global infrastructure and search engine optimization will be acquired.

About The UCA Innovation & Entrepreneurship Program:

The I&E program at the University of Central Arkansas teaches students how to develop and implement game- changing ideas. The program emphasizes creativity, which is the ultimate business weapon and has become one of the most important business skills of the 21st century. Few business schools across the nation offer the courses and experiences necessary to develop the skills and abilities to perpetually innovative. The I&E program builds students’ abilities to identify problems and opportunities, and to develop and launch innovative solutions, including products, services, and processes that have impact. Students will identify opportunities and then develop and launch innovations, whether these are products, services, or processes. I & E students are change and innovation specialists who creatively solve problems. http://uca.edu/marketingmanagement/innovation_entrepreneurship/