Waltham, MA – June 26, 2013 – Afternic, the world’s largest premium domain marketplace, and NameJet, a leading domain name auction platform, have been selected by dotStrategy to launch the .BUZZ top level domain (TLD), having just passed ICANN Initial Evaluation.
Afternic has been tapped to define and value the .BUZZ reserve auction list, and to provide marketing and sales support for premium domain names. .BUZZ premium domains will be sold through the Afternic marketplace. NameJet will be the exclusive auction platform for the .BUZZ Sunrise, Landrush and Premium Domain auctions. Together, Afternic and NameJet’s services will provide the end-to-end technical and marketing solutions required to successfully launch the .BUZZ registry.
“We are thrilled to be working with .BUZZ to bring their premium domains to the market”, said Jason Miner, Chief Operating Officer for Afternic. “We created the Afternic marketplace to provide more choices for domain buyers the world over, and working with registries like .BUZZ who are creating unique new domain name options, gives domain buyers more choice in finding the name that’s right for their business.”
The .BUZZ TLD provides registration space for domain owners seeking to label their internet-based content as noteworthy, or creating buzz around a brand, product, service, or event. Appealing to content marketing groups, bloggers, advertisers and journalists, .BUZZ will be the destination for visitors seeking the latest information on a variety of topics.
“Leveraging the expertise of Afternic and NameJet is a crucial component of our go-to-market strategy. Not only do we benefit from their proven technology platforms, we will be reliant on their established distribution networks to get .BUZZ domains into the hands of end users,” remarked Bill Doshier, President of dotStrategy.
“NameJet is excited to be involved with the launch of the .BUZZ registry,” said Matt Overman, NameJet General Manager. “Bill’s passion for social media and entrepreneurship is contagious. As consumers have more and more TLD options, .BUZZ will be well positioned to capitalize on the public’s need for real-time access to the latest news.”
In addition to the uncontested application for .BUZZ, dotStrategy has also applied to operate the Top Level Domain .FUN.
.BUZZ will be announcing Sunrise auctions in October, with Landrush planned for December, and domains available to the general public in early 2014.